The magic of the holiday season is coming to downtown Grand Rapids! The Gentex Grand Rapids Santa Parade returns on November 21 at 5:00 p.m., bringing festive fun and Christmas cheer to families from across West Michigan.

🎅 Santa is making the journey all the way from the North Pole to celebrate with us! He’ll arrive at Rosa Parks Circle around 6:30 p.m., just in time to join the City of Grand Rapids for the annual tree lighting ceremony at 6:45 p.m.

And that’s just the beginning!

This FREE community event will feature:

More than 50 festive parade entries
A special visit from Santa
A children’s letter-writing station with free USPS delivery to the North Pole
Family-friendly activities following the tree lighting
Plenty of holiday magic throughout downtown

Bring the whole family, bundle up, and join us as Grand Rapids lights up for the holiday season! 🎄🎅